As consumers we throw things away continually. The Cradle to Cradle reading mentioned that today most durables are tossed and that throwing away products has become a daily routine. From a retail prospective I am creating a concept that focuses on packaging waste reduction. We need to implement the usage of cardboard boxes, freight carts, and paper and plastic wrappers used to ship merchandise to retail stores. When unloading boxes upon boxes of fright in the retail world, you are left with trashcans full of plastic wrappers that were used once- for the purpose of shipping the garment to the store, then throwing it away. The reading, Cradle to Cradle, the concept of how to eliminate waste was mentioned and in order to approach this method in an effective way we must go about designing things from the beginning and determine that their lifespan will end with the outcome of not becoming waste. The video Rhoener Textiles stated that our goal is to ultimately end the concept of waste. The video and reading both mentioned two lifecycles: Biological and Technical. The Cradle to Cradle metabolism that would apply to my concept would be technical metabolism. In this cycle, the wrapping materials would constantly circulate as valuable aspects to the environment as well as the industry. The service of the product is what is being provided with the Technical cycle. By shipping items packaged tightly, enabling them to be delivered to their sore destination without harm is why packaging and wrapping individual items separately is important. Giving the shipping essentials a chance to be reusable is what needs to happen. The freight carts always get delivered back, so why can’t the shipping materials have the same opportunity? After unloading freight, cutting down boxes, and removing plastic from garments, each store should not throw away these items; rather they should automatically be taken back as well for the next shipment. This will ultimately give these materials an opportunity to grow and be used multiple times, eliminating the concept of waste.